yāo
to shout
to bawl; to yell (to urge on an animal); to hawk (one's wares)
吆呼
yāo hū
to shout (orders)
吆五喝六
yāo wǔ hè liù
lit. to shout out hoping for fives and sixes when gambling with dice; a hubbub of gambling
吆喊
yāo hǎn
吆喝
yāo he
赚吆喝
zhuàn yāo he
(of a company) to gain recognition through promotional efforts; to spend money to win customers