不成功便成仁

bù chéng gōng biàn chéng rén

to succeed or die trying (idiom)

no; not so

chéng

short name for Chengdu 成都[Cheng2 du1]

gōng

meritorious deed or service

便

biàn

plain

chéng

short name for Chengdu 成都[Cheng2 du1]

rén

humane